When we set out to build a new product, failure is not what your manager is looking for. Still, the most innovative companies in the world succeeded with a “fail fast” mindset.

The reason to “fail fast” is to learn if our value proposition makes sense, before we start building. When we choose not to do this, the product may either never be launched or flop with customers. Put another way, we risk wasting a valuable part of our life, and it comes at significant cost to our companies. To introduce a positive mindset to failure, we could start by framing failure differently, as a strategic form of learning. At Ustwo, Product Discovery is one approach where we integrate “strategic learning” as part of the product teams we work with in Japanese organisations.

In this workshop, we will guide you to experience, learn a way of thinking and provide you the essentials to ask the right questions at an early stage of your projects. Moving forward, you can contribute to ensure what you build is not just done well, but it is the right thing to build.

Ivy has 7+ years of experience in software product design and development. Her work involves identifying the core value of services through user research and prototyping, all the way to hands-on UX&UI design. She works closely with business and engineering teams to bring new user experiences to life.

Lars has 20+ years of working in digital products and services, from design to product strategy to team and leadership coach. I strongly belive in bringing value to users and business, by empowering teams to collaborate effectively and helping them find focus.